Coronavirus

Pinterest Is Encouraging Users to Stay Inspired While Staying In

The platform teamed up with 72andSunny for an uplifting new spot

Screenshot of a Pinterest board
Pinterest's latest campaign spot created with 72andSunny aims to motivate users to stay inspired during the pandemic. Pinterest

By Mónica Marie Zorrilla

April 13, 2020

As people isolated at home are using streaming platforms or copying choreographed TikTok dances for entertainment, Pinterest is hoping that its current and potential “Pinners” will lean on its app for encouragement at a distance.

Mónica Marie Zorrilla
@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.
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