P&G Salutes Mothers Once Again in Stirring Olympic Spot

'Thank you, Mom' campaign returns

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With so much political crossfire lately over the role of mothers, it's great to see the return of Wieden + Kennedy's universally heartwarming "Thank you, Mom" campaign for Procter & Gamble. Originally launched for the 2010 Winter Olympics, the messaging has been dramatically reborn for the 2012 Summer Olympics in London with "Best Job," a cinematic and emotional anthem from Babel director (and sometime anti-meth PSA creator) Alejandro González Iñárritu.

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