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With so much political crossfire lately over the role of mothers, it's great to see the return of Wieden + Kennedy's universally heartwarming "Thank you, Mom" campaign for Procter & Gamble. Originally launched for the 2010 Winter Olympics, the messaging has been dramatically reborn for the 2012 Summer Olympics in London with "Best Job," a cinematic and emotional anthem from Babel director (and sometime anti-meth PSA creator) Alejandro González Iñárritu. The new spot is a beautiful testament to parents around the world who have helped their children through the grueling daily grind toward becoming an Olympic athlete.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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