Perhaps subtlety isn’t a virtue after all

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

When lonely Londoner Jeremy Butler gave up on the bar scene and “the whole speed dating genre,” he decided that only a ridiculous, over-the-top gesture would reverse his dating fortunes. Specifically, he set up a stall on Crouch End Broadway in London, complete with a “Girlfriend wanted, apply here” banner and honest-to-God application forms. He got permission for his desperate stunt and “handed out more than 200 fliers advertising the ‘vacant position’ of his girlfriend.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in