Pepsi unveils ‘MyDaDaDa’ World Cup site

It’s an unapologetic soccer morning here on the blog, as Adland points us to Pepsi’s new World Cup site, The song can get pretty irritating after a few seconds, so make good use of the sound-off button. You can watch a commercial featuring a dream team of World Cup players and send cheeky voicemails to friends’ cell phones from any of three German characters, including what looks to be a busty Bavarian beer wench, who may send aflutter the flinty heart of even the most malevolent hooligan. There are various downloads and other stuff. As usual these days, Brazilian star Ronaldinho (shown in this photo where he belongs—in the center) steals the show.

—Posted by Tim Nudd

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