Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
If you thought Taco Bell was going back a long way with its recent send-up of Wedding Crashers, wait until you see this new Pepsi Max ad from TBWA\Chiat\Day, which riffs on Field of Dreams—a mere 22 years after it hit theaters. Sportswriters have long considered "If you build it, they will come" to be one of the most tired clichés in America, and I can't say Pepsi has proven them wrong. The ad is packed to the cornhole with baseball stars of all eras, including C.C.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in