Pepsi Gives the Grammys Its Own Halftime Show in Lengthy Song and Dance

Brand is sponsoring the Super Bowl's musical break, too

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Super Bowl halftime sponsor Pepsi decided to get an early start on Sunday night when the gridiron met the Grammys for an NFL-style extravaganza featuring the musical stylings of football stars.

"You music artists, you're always giving football the best halftime shows," Deion Sanders announces to a faux Grammy crowd. "So tonight, football is paying music back." The result, from agency Scratch, is about as over-the-top and occasionally cringeworthy as you might expect, with performances from Terry Bradshaw, Shannon Sharpe, Mike Ditka and more.

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