Pepsi Gives the Grammys Its Own Halftime Show in Lengthy Song and Dance

Brand is sponsoring the Super Bowl's musical break, too

Headshot of David Griner

Super Bowl halftime sponsor Pepsi decided to get an early start on Sunday night when the gridiron met the Grammys for an NFL-style extravaganza featuring the musical stylings of football stars.

"You music artists, you're always giving football the best halftime shows," Deion Sanders announces to a faux Grammy crowd. "So tonight, football is paying music back." The result, from agency Scratch, is about as over-the-top and occasionally cringeworthy as you might expect, with performances from Terry Bradshaw, Shannon Sharpe, Mike Ditka and more.

Maybe we'll get lucky and this Sunday's halftime show, featuring Bruno Mars, will pack all of its anticipated insanity into a mere two-and-a-half minutes as well.

Pepsi is expected to air a single 30-second spot, created by ad agency Mekanism, during the Super Bowl broadcast.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."