AdFreakPepsi and William H. Macy Created an Ad Homage to ‘Arrival’ for the Golden GlobesYou can probably guess what these aliens are afterBy David Griner|January 6, 2019These aliens seem to have one thing on their collective mind.PepsiShareBy David Griner|January 6, 2019ShareFor decades, “Close Encounters of the Third Kind” was advertising’s go-to flick for sci-fi parody. But perhaps there’s a new contender for the crown?Pepsi’s cinematic new ad that just debuted during the Golden Globes is a well-crafted homage to 2016’s Arrival (whose star, Amy Adams, was nominated for a Best Actress Golden Globe in 2017 but didn’t take home the win). This time around, the star is William H. Macy, who’s the first to decipher the strange circular symbols being projected by the mysterious visitors.Given that you’re going into this knowing it’s a Pepsi ad, you can probably predict where it’s headed. But for Golden Globes viewers, it was a fun red herring to watch unfold.The spot was created by Goodby Silverstein & Partners.CREDITS:Ad Agency: Goodby Silverstein & Partners Client: PepsiClient CEO, PepsiCo North America: Al Carey President and COO, North America Beverages: Kirk Tanner CMO, PepsiCo North America: Greg Lyons CMO, Global Beverages: Roberto Rios VP – Media, Sports and Entertainment: Adam Harter VP Marketing: Todd Kaplan VP Marketing: Stacy Taffet Sr. Director Marketing Communication, Pepsi TM: Michael Smith Associate Marketing Manager, Pepsi TM: Sarah StewartCreative Co-Chairman: Jeff Goodby Co-Chairman: Rich Silverstein Chief Creative Officer: Margaret Johnson Creative Director: Roger Baran Copywriter: Colin Nissan Art Director: Sean FarrellProduction Director of Broadcast Production: Tod Puckett Executive Broadcast Producer: Christina Wells Assistant Broadcast Producer: Emilee GooAccount Services Managing Partner: Brian McPherson Group Account Director: Meredith Williams Account Director: Kiki Veralrud Account Manager: Ashley Wurzel Assistant Account Manager: Alexandra TrobbeBrand and Communication Strategy Partner, Head of Communication Strategy: Christine Chen Group Brand Strategy Director: Ralph PaoneBusiness Affairs Director of Business Affairs: Judy Ybarra Business Affairs Manager: Heidi KilleenDirect Focus President: Barry Rosen Executive Producer: Neil Goldberg Head of Business Affairs: Danielle VadaiProduction Company – MJZ Director: Henry Hobson Director of Photography: Steve Annis Line Producer: Jed Herold Executive Producer: Kate LeahyEditorial – HutchCo Technologies Editor: Jim Hutchins Assistant Editor: Andrew Oleck Executive Producer: Jane HutchinsOnline & FX – The Mill Executive Producer: Anastasia von Rahl Producer: Marcus Speaker Coordinator: Mary Mondrus Lead Flame: Matt Fuller Flame Artists: Chase Web and Ben SmithTelecine: Company 3 Colorist: Tom Poole Producer: Alexandra LubranoMusic Composition: Human Worldwide Executive Producer: Carol Dunn Senior Producer: Kamela Anderson Creative Director: Gareth WilliamsSFX: Barking Owl Executive Producer: Kelly Bayett Creative Director/ Sound Design: Morgan JohnsonMix: Lime Studios Sound Engineer: Rohan Young & Joel Waters Assistant Engineer: Ben Tomastik & Chris Nungary Executive Producer: Susie Boyajan Adweek Adweek