Pepsi and William H. Macy Created an Ad Homage to ‘Arrival’ for the Golden Globes

You can probably guess what these aliens are after

These aliens seem to have one thing on their collective mind. Pepsi

For decades, “Close Encounters of the Third Kind” was advertising’s go-to flick for sci-fi parody. But perhaps there’s a new contender for the crown?

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."