People Are Loving the Super Sultry Cover of a Classic Elvis Song in These Trojan Ads

'All Shook Up' gets shaken up

In 1957, when Elvis recorded "All Shook Up," grinding and groping was referred to as heavy petting. Today, it's called an ad campaign for adult sexual aids. To launch a trio of new lubricants, Church & Dwight's Trojan brand picked a dreamy, breathy, super-slow cover of the classic Elvis hit by the indie duo Avila.

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