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Chime is one of many banking apps that have cropped up in recent years to win over millennials who’ve become leery of the more traditional, brick-and-mortar institutions that their parents are accustomed to. In its first national ad push, San Francisco-based Chime is hoping to set itself apart from other newcomers by letting potential customers know that payday can come a few days early for those who decide to use its services.
Created by barrettSF, the two 30-second ads feature young people plugging Chime’s Early Direct Deposit feature, which—you guessed it—dishes out paychecks up to two days early.
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