Payday Can Be Fab Instead of Drab in These Quirky Bank Ads

Chime adds some charm to mobile banking

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Chime is one of many banking apps that have cropped up in recent years to win over millennials who’ve become leery of the more traditional, brick-and-mortar institutions that their parents are accustomed to. In its first national ad push, San Francisco-based Chime is hoping to set itself apart from other newcomers by letting potential customers know that payday can come a few days early for those who decide to use its services.

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