Paulo Coelho Just Published the Entire Text of His Novel 'The Alchemist' in a Single Ad

175 pages condensed to a print spread

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Any Brazilians who hadn't already read Paulo Coelho's famous 1988 novel The Alchemist could do so for free last Monday. All they needed was a copy of that day's Metro newspaper—along with, probably, a powerful magnifying glass.

That's when Saõ Paulo agency Loducca published the entire novel (about 175 pages in the original Portuguese) in a single newspaper spread to celebrate a recent milestone for the book—a total of seven cumulative years on The New York Times bestseller list.

Copy on the ad reads: "The Alchemist.

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