Pat Sajak and Vanna White Get Unlucky in New Lottery Ad

What's up with their crazy co-star?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

I'd like to solve the puzzle, Pat. Is it, "Cackling Gambler Weirds Me Out"? This new commercial for Wheel of Fortune-themed lottery tickets, now rolling out in a couple dozen markets nationwide (below is the Georgia Lottery's version), stars the affable Pat Sajak and his letter-flipping on-screen companion Vanna White. They're doubling as convenience store clerks to hawk the lotto and a related $1 million contest in a spot from Jay Silverman Productions. (The concept came from ad agency TG Madison in Atlanta.)



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in