Paris Hilton and Grey Goose Spoof Celebrity Creative Directors

The spirits brand enlisted the ‘marketing genius’ to launch its first pre-mixed cocktail 

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Paris Hilton appointed as the new creative director of Grey Goose Classic Martini Cocktail?

That’s hot. 

Alas, while the product itself is a real thing, Hilton’s title is not so much. But it’s fun watching her lean into it for all of 60 seconds. 

In an ad launching the vodka brand’s new pre-mixed cocktail, the media personality, entrepreneur and 11:11 Media founder studies a book titled A History of Cocktails to learn whether to “shake or stir” and determine “the right balance of vermouth.” 

“There

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