Parents Throw Tantrums When Kids Steal Their Candy in Easter Ads From Peeps

Like Kimmel's Halloween prank, in reverse

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

If you’re the kind of person who delights in the anguish of others, you might find your daily guffaw in this new Peeps campaign that features a lot of crying, moaning and shrieking.

But the despair is fake. So it’s OK for everybody to laugh.

The work, from New York ad agency Terri & Sandy, takes a page from Jimmy Kimmel’s annual Halloween prank where parents “confess” to scarfing their kids’ candy, much to the videotaped horror of their youngsters.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in