Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
They say nothing can prepare you for parenthood, which isn’t exactly a source of comfort for those who are new to the gig and—likely on the brink of exhaustion—could use a few tips or tricks.
In a new Pampers campaign, the uncertainty, fears and everything else that come with parenting are acknowledged in a one-minute spot that aims to paint a realistic picture of what having a child is like.
The ad, created by McKinney, imagines parenthood as a strange new place, where the “locals are rowdy” and you don’t speak the language.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in