Outrun the other rats with Toshiba’s laptops

This Toshiba ad from Young & Rubicam in Irvine, Calif., shows what happens when you buy the wrong laptop: You end up sprinting in a panic through an empty city, trying to keep up with the rat race, only to get sucked violently into the air, legs flailing, or bump headfirst into an invisible wall, foiled by the more technologically advanced rats who were "set free" by their Toshibas. The ad is a weird combination of goofy and deadly serious, which is a bit of a disconnect. Special effects like these sometimes work a little better when they're balanced out by a more lighthearted tone, as with the classic Katamari-inspired Travelers Insurance spot from Fallon.

—Posted by Tim Nudd