One of the Year's Best Love Stories Is an Ad for Real Estate

Sinyi Realty and DentsuMB Taiwan release a tearful follow-up to their romantic Grand Prix winner

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

In a world where relationships are constantly tested by climbing divorce rates, a global public health crisis, and various societal pressures, one young couple continues to reevaluate what it means to be in love as well as where they ultimately stand with each other. Harboring conflicting ideals regarding marriage and family, one question endures: can their bond survive on love alone?

No, this is not the description of a new romantic drama on Netflix. It’s the synopsis of an award-winning, now two-part ad campaign by creative agency DenstuMB Taiwan for real estate developer, Sinyi Realty.

A single film cannot resolve a country’s low birth rate problem, but it can and did encourage empathy and acceptance of different views and values.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in