One Couple Gets 2 Very Different Ads in This Clever Parallel Campaign From Droga5 London

Barclaycard celebrates how loved ones tolerate each other's passions

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“There’s a happy place for everyone,” promises the new campaign from Britain’s Barclaycard. For some, that might mean a spiritual odyssey by way of an outdoor music festival. For others, or specifically Karen, that means a brutal battle for supremacy in the wrestling ring.

In two new spots from agency Droga5 London, the credit card company shows parallel stories about the same couple. Each highlights the internal thoughts of one of the lovebirds, quietly tolerating the other’s favorite pastime while imagining their own future splurge.

Karen,

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