Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
What would you guess is the world’s biggest shopping day? Black Friday? Maybe Cyber Monday? What about Prime Day? No to all of the above. The biggest shopping day of the year is actually Nov. 11, otherwise known as Singles Day.
On this week’s episode of the Adweek podcast, Yeah, That’s Probably an Ad, ecommerce expert Lisa Lacy breaks down Singles Day for those not in the know.
The Chinese shopping day has exploded in popularity since its inception in 1993 as a sort of anti-Valentine’s Day. Once
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in