Old Spice Rolls Out World's First Scratch-and-Sniff Banner Ad

Click to smell the Internet

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More goofiness from Old Spice and Wieden + Kennedy—a scratch-and-sniff banner ad, which of course they're calling the world's first. It's running over on The Onion's sports section. Clicking on it takes you to a form you fill out—after which they'll send you something in the mail that will let you "smell the Internet."

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