Old Spice Rolls Out World’s First Scratch-and-Sniff Banner Ad

Click to smell the Internet

Headshot of Tim Nudd

More goofiness from Old Spice and Wieden + Kennedy—a scratch-and-sniff banner ad, which of course they're calling the world's first. It's running over on The Onion's sports section. Clicking on it takes you to a form you fill out—after which they'll send you something in the mail that will let you "smell the Internet." It lacks the immediacy of real scratch-and-sniff gimmicks, perhaps, but spares you from looking like an idiot at the office with your nose to the computer screen. It promotes the Wolfthorn line of products.


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@nudd Tim Nudd is a former creative editor of Adweek.
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