Old Spice Has a New Spokesman, and He's Legendary in an Utterly Foolish Kind of Way

He's brave but stupid, just like you


Sweat. It's the reason men have never quite reached their full potential … until now, Old Spice's latest campaign proclaims. 

Its new line of body wash and antiperspirant comes with a new spokesman, who can't be called the brightest, but at least he seems aware of that. Created by Wieden + Kennedy in Portland, Ore., two new ads offer a fresh, self-deprecating twist on the absurd bravado that has defined Old Spice's advertising since Isaiah Mustafa first rode in on his white horse almost six years ago.

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