Old Spice Crashes Into Ads for Other P&G Brands

Terry Crews ambushes Charmin, Bounce

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Isaiah who? Suave Old Spice pitchman Mustafa is just a fading memory when manic spokesfreak Terry Crews is in the house. In fun new spots from Wieden + Kennedy, Crews cuts through the clutter with wall-wrecking, all-capped ferocity, crashing staid commercials for Procter & Gamble sister brands Charmin and Bounce to deliver lines like, "OLD SPICE BODY SPRAY MAKES YOU SMELL LIKE POWERRRR! IT'S SO POWERFUL, IT SELLS ITSELF IN OTHER PEOPLE'S COMMERCIALS!" Whoa.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in