Old Spice blitz includes a marriage proposal


Yesterday's blitzkrieg of 100-plus personal YouTube thank-you notes by Isaiah "Old Spice Guy" Mustafa was truly something to behold, and not just because it included a shout-out to AdFreak's own Tim Nudd. The Wieden + Kennedy team's reaction time was pretty incredible, as illustrated by my favorite video, below: a marriage proposal Mustafa made on behalf of a random guy on Twitter. @Jsbeals made this request of Old Spice: "Can U Ask my girlfriend to marry me? Her name is Angela A. Hutt-Chamberlin." Less than three hours later, Mustafa was holding a ring in the glow of candlelight and asking Angela to "make Jsbeals the happiest man in the world and marry him in real life." Obviously, with the request coming from such a beacon of masculine perfection, there was only one answer she could give. Now, that's engagement.