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Old Milwaukee has the most random approach to putting its content online. The classic Will Ferrell spots from last year mostly appeared as amateur uploads (although an HD version of the brand's hilarious, extremely limited-release Super Bowl spot did eventually surface). Later, the brand moved on to Jose Canseco—airing a handful of spots in Kansas City in July, during that city's hosting of baseball's All-Star Game. Once again, the ads popped up as amateur uploads on YouTube.
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