OK Go’s First Official Ad Is for Chinese Furniture, and It’s Full of Optical Illusions

Lead singer Damian Kulash directs

Headshot of Tim Nudd

OK Go has collaborated with plenty of brands—including Chevrolet, Google, Samsung and State Farm—on its own music videos. But here is the first truly traditional commercial the band has ever filmed. Though of course, this being OK Go, it's far from typical.

The ad, which the band worked on in China for much of February, is for the Chinese furniture store Red Star Macalline. Full of optical illusions, it visually references OK Go's 2014 video "The Writing's on the Wall" (which the band later accused Apple of ripping off) but is set to another OK Go track, "I Won't Let You Down" (a remixed version by drummer Dan Konopka).

Hear the band talk about the project here:


Director: Damian Kulash Jr.

Co-Director, Creative Director: Mary Fagot

Executive Producer: Fung Ni

Director of Photography: Luke Geissbuhler

Art Director: Julius Mak

Production Manager: Bihong Chan

Assistant Director: Joan Chen

Photography Group:

Steadicam Operator: Alec Jarnagin

First Assistant: Kenan Qi

Assistants: Xinfeng Zhang Hongyan, Zhang Yanru

Equipment: Wei Pang

Digital Image Engineer: Tiger

Equipment Company: Yiying Shanghai

Lighting Group:

Lightman: Kok Kin Wing

First Assistant: Jingdong Wang

Lighting Assistants: Bin Xu, Xinbin Jiang, Yongchao Hu, Chaoliang Wang, Yang An

Lighting Equipment : Chenjun Zhou

Art Group:

First Assistant: Ong Wan Hoong

Art Assistants: Harris Eddie Sequerah, Rae Chen

Props: Songyi Wu

Studio Factory Manager: Yubin Xia

Recordist: Yan Xia

Production Group:

Executive Producer: Xiaoming Tang

Production Assistants: Jojo Ying, Yuanbiao Wang, Yong Dong Longhui, Li Yi Zheng

Translators: Lingyi Chen, Yifei Gu

Runner: Chao Huang

Transport: Shuguang You

Casting: Fei Huang, Jingyuan Yuan

Choreography: Guanglei Zhang

Dancers: Weijia zhou, Chuanjing XU, Kaijie Wang, Xi Xu, Zhijing Cao, Yimian Song, Xuqin Hua, Wentao Fan, Qin Zhang, Xubin Geng, Chunmeng Yan


Stylist Director: Mengjia Zhan

Stylists: Yuanjun Xiao, Shiqi Zhang, Yinghui Huang, Zhihui Wang, Chen Wang, Bin Lang, Huiting Wang


Offline Editor: Fenny

TC: Jian Wang

Online: CiCi, Yuqian Jin

Post Producer: Jojo Ying

Postproduction Companies: Liveplus Shanghai, Film Vally Shanghai

Music Studio: Take One

General Planner: Red Star Macalline "Two Days Coming" Program

Agency: 25hours, Shanghai

Production House: Steam, Shanghai

Advertising Agency Executive Creative Director: Lei Tao

Advertising Agency Creative Director: Song Zhang

Advertising Agency Art Directors: Lei Shi, Binyan Huang

Account Director: Lingning Yan

Account Executives: Yan Huang, Da Li

@nudd Tim Nudd is a former creative editor of Adweek.