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Ad agency 1984, a unit of Ogilvy in South Africa (shouldn’t it be a unit of TBWA?), has apologized for a controversial guerrilla campaign promoting a horror film called Night Drive. They made fliers for a fictional Dr. Uba, a member of the “Native African Healers Society,” with copy promising that the good doctor will pay “the best prices for your body parts and organs.” (The plot of the rather lame-sounding Night Drive involves the poaching of human body parts.)
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