AdFreak

Ogilvy Had People With ALS Make 'Robocalls' to Congress to Help Pass the Steve Gleason Act

Turning a familiar tactic around on politicians

team-gleason-hed-2018 — Gleason, a former NFL player, was diagnosed with ALS in 2011.Team Gleason

February 9, 2018

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Many people battling amyotrophic laterals sclerosis—ALS, or Lou Gehrig’s disease, a degenerative neuromuscular disease—lose their ability to speak.

David Gianatasio

@DaveGian
davegia@hotmail.com

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

AdFreak

Ogilvy Had People With ALS Make 'Robocalls' to Congress to Help Pass the Steve Gleason Act

Turning a familiar tactic around on politicians

David Gianatasio

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David Gianatasio