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In the beginning, there was a four-story billboard touting Coca-Cola's Vitaminwater splashed across the side of New York's Broadway Plaza Hotel. The sign showed copious female skin and the text "XXX you're up." (XXX is one of the Vitaminwater flavors. "You're up" is the brand's current slogan.) This offended the eye of pastor Freddy Wyatt, whose Gallery Church operates out of a loft across the street. "I was angered and brokenhearted," sayeth Wyatt in the New York Post.
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