Did you think you'd heard the last of Jimmy McMillan, hirsute founder of the Rent Is Too Damn High party?
Just because he "retired" late last year, calling New York voters "brainwashed," doesn't mean the failed politician and self-styled karate expert is gone for good. As it turns out, he's sold his trademark (price undisclosed) to a German car-rental giant for its first ad campaign in the U.S. It seems the two have the same budget-conscious message, and at least one of them is in on the joke.
Sixt, known for pushing boundaries in its European ads by using images of Prince Charles, Angela Merkel and other public figures, is latching onto erstwhile activist McMillan in new digital spots.
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