NYC Agency Sagmeister & Walsh Says It Was Robbed, but It’s Strange What Got Stolen

Don't call the NYPD just yet

Headshot of Tim Nudd

Sagmeister & Walsh says a brazen robbery has occurred at its New York offices, with three men making off with its most valuable property—and the whole thing caught on tape by the ceiling camera that normally streams live footage of the studio to the agency's website.

Except … wait just a minute.

Creative Review reported on the robbery, and the agency tweeted a link to the story.

But it's soon clear that something is fishy. The pantyhose over the head seems a bit clichéd. And then, the kicker—the Creative Review story says the thieves took the agency's work. And apparently nothing else.

Asked today about the supposed crime, the receptionist at the agency laughed out loud and confirmed the gag. An agency so good that robbers come and steal the work? Well played.

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@nudd Tim Nudd is a former creative editor of Adweek.