Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Agencies always complain about dictatorial clients. The poor shop in charge of promoting vacations to North Korea probably has more to whine about than most. We're guessing the DPRK did this handiwork in-house, since that's more its style. The brief is challenging: position North Korea to American audiences as an unlikely hidden gem for a relaxing vacation and an opportunity to take in some socialist-realist art. The print ad, which appeared in Time Out New York magazine, tries to win over skeptics with quotes from CNN and BBC reporters.