Nostalgia: It’s not just for baby boomers

Given my recent flight into nostalgia for Henry Weinhard’s beer, it should come as no surprise that I’m visiting the Northwest once again for commentary on advertising. Two professors at the University of Washington are looking into why ads that evoke nostalgia—like this one from Campbell Mithun (click through to Work, then General Mills, then the second snack spot)—may work.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in