Non-profit group milks lactose intolerance

A group called the Physicians Committee for Responsible Medicine has quite a bone to pick—with milk. The nonprofit group blanketed us with releases this morning to say it was launching a campaign that spoofs the “Got milk?” campaign. Using the line “Got lactose intolerance?” with a picture of people with milk moustaches huddled around a restroom door, it will run in the Washington, D.C., area. (There is also a Web site, www.milkmakesmesick.org.) But news of the “Got milk?” ad is only the half ‘n’ half of it.