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Short of letting a child experience the lingering pain of a sunburn, how can you really teach them the importance of wearing sunscreen?
Tell an overstimulated kid to wait 15 minutes for mounds of sunscreen to soak in before they can dive into the ocean and you're basically asking for tears.
Nivea and FCB Brazil, last year's Gravity winners in Adweek's Project Isaac awards competition, have come up with one solution for educating kids about the sun in a language they're sure to understand: toys.
The Nivea Doll is made with UV-sensitive material and quickly turns lobster-red when exposed to harsh rays without sunscreen, just like your own skin eventually would if left unprotected.
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