Nissan Middle East and NatGeo Invent Camelpower, a Version of Horsepower for Cars in the Desert

Automaker wants global accreditation for the metric

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In the Middle East, desert off-road driving is a renowned pastime. But cars use horsepower to measure their capacities, which isn’t really helpful for mighty desert dunes.

Horsepower is a road metric. The Nissan GT-R, for example, is pretty strong in terms of horsepower … but it sucks in the desert.

To correct this issue, Nissan Middle East and National Geographic have partnered up to present a new metric—camelpower, a unit to measure desert performance.

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