AdFreak

Nissan Middle East and NatGeo Invent Camelpower, a Version of Horsepower for Cars in the Desert

Automaker wants global accreditation for the metric

By Angela Natividad

March 29, 2017

In the Middle East, desert off-road driving is a renowned pastime. But cars use horsepower to measure their capacities, which isn’t really helpful for mighty desert dunes.

Angela Natividad

Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.

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