Nike Ad Scores as Fans Declare, 'Hockey Is Ours'

Defiance in face of NHL lockout

Hockey die-hards should be stirred by this Nike spot that captures fans' passion for the game and, by implication, their displeasure with the ongoing NHL lockout. The company and its agency, Wieden + Kennedy, have produced similar commercials during NBA work stoppages, relying on famous hoopsters to carry the day.

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