CreativityNike Athletes Dropped Some Insane Product on Fans in San Francisco Last WeekendA Super Bowl treat for Nike+ membersBy Tim Nudd|February 12, 2016 ShareBy Tim Nudd|February 12, 2016 Share While many advertisers were shelling out millions of dollars for TV slots on the Super Bowl broadcast last Sunday, Nike was on the ground in San Francisco getting much more up close and personal with some of its biggest fans. The sports marketer, with help from R/GA, sent three Nike-branded luxury sports cars into the streets and got several NFL stars—including Rookie of the Year Todd Gurley and Pro Bowlers Latavius Murray and Chris Ivory—to surprise Nike+ members with epic product drops. How epic? How about a signed pair of Vapor Untouchable 2 cleats in a golden box? (They are Nike's lightest and most adaptive football cleats to date.) And on top of that, how about an exclusive, limited-edition pair of Air Force 1 Precious Metal sneakers? Check out the video. The reaction on the recipients' faces says it all. CREDITS Client: Nike Agency: R/GA Creative Director: Ty Johnson Executive Creative Director: Sammi Needham Art Director: Roberto Salas Design Director: Rasmus Wangelin Creative Director Experience Design: Xavier Gallego Experience Designer: Gonzalo Fiorina Experience Designer: Sam Brewton Strategy Lead: Donny Jensen Senior Strategist: Jake Lemkowitz Storyboard Artist: Steven Conaway Senior Designer: Andy Wong Copywriter: Anthony Roberts Producer: Beckley Mason Senior Producer: Kira Doyle Associate Producer: Jessica Clinton Content Studio: Executive Producer: Guy Helson Sr. Editor: Kyle Graffam Editor: Charlie Porter Motion Graphics: Garett Johnston Sound Design: Michael Feuser Color: Shawn King Business Affairs: Mairead Murray Erica Jensen, Director, Content Production R/GA Production Co: Brain Farm Director: Sinuhe Xavier Producer: Clint Cowen DP: Nic Restrepo Design and fabrication: tomerbengal Adweek Adweek