Nike Athletes Dropped Some Insane Product on Fans in San Francisco Last Weekend

The sports marketer, with help from R/GA, sent three Nike-branded luxury sports cars into the streets and got several NFL stars—including Rookie of the Year Todd Gurley and Pro Bowlers Latavius Murray and Chris Ivory—to surprise Nike+ members with epic product drops.

How epic? How about a signed pair of Vapor Untouchable 2 cleats in a golden box? (They are Nike's lightest and most adaptive football cleats to date.) And on top of that, how about an exclusive, limited-edition pair of Air Force 1 Precious Metal sneakers?

Check out the video. The reaction on the recipients' faces says it all.

CREDITS

Client: Nike

Agency: R/GA

Creative Director: Ty Johnson

Executive Creative Director: Sammi Needham

Art Director: Roberto Salas

Design Director: Rasmus Wangelin

Creative Director Experience Design: Xavier Gallego

Experience Designer: Gonzalo Fiorina

Experience Designer: Sam Brewton

Strategy Lead: Donny Jensen

Senior Strategist: Jake Lemkowitz

Storyboard Artist: Steven Conaway

Senior Designer: Andy Wong

Copywriter: Anthony Roberts

Producer: Beckley Mason

Senior Producer: Kira Doyle

Associate Producer: Jessica Clinton

Content Studio:

Executive Producer: Guy Helson

Sr. Editor: Kyle Graffam

Editor: Charlie Porter

Motion Graphics: Garett Johnston

Sound Design: Michael Feuser

Color: Shawn King

Business Affairs: Mairead Murray

Erica Jensen, Director, Content Production R/GA

Production Co: Brain Farm

Director: Sinuhe Xavier

Producer: Clint Cowen

DP: Nic Restrepo

Design and fabrication: tomerbengal