Nike Athletes Dropped Some Insane Product on Fans in San Francisco Last Weekend

A Super Bowl treat for Nike+ members

While many advertisers were shelling out millions of dollars for TV slots on the Super Bowl broadcast last Sunday, Nike was on the ground in San Francisco getting much more up close and personal with some of its biggest fans.

The sports marketer, with help from R/GA, sent three Nike-branded luxury sports cars into the streets and got several NFL stars—including Rookie of the Year Todd Gurley and Pro Bowlers Latavius Murray and Chris Ivory—to surprise Nike+ members with epic product drops.

How epic? How about a signed pair of Vapor Untouchable 2 cleats in a golden box? (They are Nike's lightest and most adaptive football cleats to date.) And on top of that, how about an exclusive, limited-edition pair of Air Force 1 Precious Metal sneakers?

Check out the video. The reaction on the recipients' faces says it all.


Client: Nike

Agency: R/GA

Creative Director: Ty Johnson

Executive Creative Director: Sammi Needham

Art Director: Roberto Salas

Design Director: Rasmus Wangelin

Creative Director Experience Design: Xavier Gallego

Experience Designer: Gonzalo Fiorina

Experience Designer: Sam Brewton

Strategy Lead: Donny Jensen

Senior Strategist: Jake Lemkowitz

Storyboard Artist: Steven Conaway

Senior Designer: Andy Wong

Copywriter: Anthony Roberts

Producer: Beckley Mason

Senior Producer: Kira Doyle

Associate Producer: Jessica Clinton

Content Studio:

Executive Producer: Guy Helson

Sr. Editor: Kyle Graffam

Editor: Charlie Porter

Motion Graphics: Garett Johnston

Sound Design: Michael Feuser

Color: Shawn King

Business Affairs: Mairead Murray

Erica Jensen, Director, Content Production R/GA

Production Co: Brain Farm

Director: Sinuhe Xavier

Producer: Clint Cowen

DP: Nic Restrepo

Design and fabrication: tomerbengal

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