Nike Asked Michael B. Jordan for His Life Story (and Some Workout Tips)

The actor reflects on his upbringing and his almost-famous name

Headshot of Tim Nudd

Michael B. Jordan isn’t primarily an athlete, but he’s played plenty of them on TV and in the movies—most notably, as quarterback Vince Howard on Friday Night Lights, and as Adonis Johnson Creed in Creed.

The 30-year-old actor does obsessively work out, though, judging by a new mini-documentary about him from Nike and Vice Sports. Titled “Grounded,” it broke today and delves into the other Michael Jordan’s upbringing in Newark, his drive and determination, and how exercise helps him achieve balance in his ambitious, hectic life.

Check out the film here:

It’s an interesting mix of narrative and product placement, as Jordan is seen wearing the new Nike Training Men’s Utility Tee, a lightweight and sweat-wicking performance shirt.

Jordan has worked with Nike before, in a 2015 campaign for Jordan Brand that was connected to his role in Creed, and saw him participating in a series of boxing and strengthening drills while outfitted in the latest Jordan Brand training product.

Jordan says he was teased about his name as a kid, and “it made me work hard for sure.” In the new film, he adds: “Watching Michael Jordan play was like poetry. I loved everything about it. You know, having a name like that, it gave me a healthy chip growing up.”

Three of Jordan’s workouts are now available on the Nike Training Club app.


@nudd Tim Nudd is a former creative editor of Adweek.
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