The question, “Where are you really from?” is often fraught, especially for the more than 100 million displaced people around the world.
A film from Nike about its support of the International Olympic Committee Refugee Olympic Team at the Paris 2024 Summer Olympic Games argues that athletic feats are a more significant defining factor than place of birth or past traumas.
The 60-second spot by agency Wieden+Kennedy Amsterdam stars boxer Cindy Ngamba, who in March became the first member of the IOC Refugee Olympic Team to join Nike’s athlete roster.
“You ask me where I’m really from?” she says, looking at the camera as thunder crashes, revealing a picture of a young Ngamba, who left Cameroon at age 11.
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