Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As the 2020 Olympic Games kick off in Tokyo today, Eurosport and Discovery+ are rallying fans behind the athletes who have no home crowd: a team of refugees.
The International Olympic Committee (IOC) formed the Refugee Team in 2016, with the aim of changing negative narratives about refugees by spotlighting them on a world stage. But lacking a home crowd like the other national teams, the Refugee Team hasn’t received the same kind of support and celebration.
A
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in