Nike and Wieden pay tribute to '90s hip-hop

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Back in the '90s, it seemed like pro athletes were lining up for the chance to put out terrible rap albums. Now, Nike and Wieden + Kennedy revisit those days with four NBA stars who are just as bad on the mike—but at least seem to realize it. "Don't Criticize (Hyperize)" is a bizarre and endearingly subtle parody of '90s hip-hop featuring Rashard "Ice-O" Lewis, Andre "Chief Blocka" Iguodala, Kevin "Velvet Hoop" Durant and the always awesome Mo Williams, who claims one of the best rap pseudonyms ever with "Fog Raw."

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