Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
“We are all witnesses,” says the new LeBron James commercial from Nike, a special order for the NBA Finals, set to Marion Williams’ version of “I Shall Be Released.” Unfortunately for LeBron, we may be witnesses to a sweep by the Spurs, particularly if James continues to pick up early fouls and ends up “oxidizing on the bench” (in the words of the Cleveland Plain Dealer) for long stretches. In The Wall Street Journal this morning, Nike’s Adam Roth says the campaign is about “making sure that LeBron and Nike basketball are leading
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in