This Nightmarish Ad Urges Governments to Stop Using Schools as Military Zones

Talk about a stressful learning environment

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

If you're from a city on terrorist watch, you're probably familiar with that unsteady, cold-shower feeling you get when you've suddenly turned a corner to discover a bunch of armed soldiers guarding the door you're about to walk into. They're there for protection, sure, but they also become a constant reminder of what could happen. 

Now imagine you're a kid, and those soldiers are in your school. 

With that scenario in mind, Human Rights Watch has released "#ProtectSchools," an effort to raise awareness about schools being used by soldiers in armed conflicts, and convince countries to sign the Safe Schools Declaration, a commitment to exclude educational institutions from military use.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in