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We've seen a few different Tinder hacks from marketers, but here's an interesting one that gets at the heart of the dark side of relationships.
An organization called Women in Distress created fake profiles on the popular dating app for three different "abusers." As users swiped through their photo albums, the guys went from nice to nasty, eventually going to far as to throw a punch.
The Bravo/Y&R creatives "liked" every woman's profile they encountered in the first four weeks, so even if a woman simply liked the man's photo without seeing his whole album, she was prompted to look at the album when the "match" chat window opened.
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