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Get seven agency CEOs in a room, have them talk about creativity and what you get is—a cure for insomnia! Yesterday’s New York Times CEO Summit, part of Advertising Week, featured Ron Berger of Euro RSCG, Linda Sawyer of Deutsch, Ken Kaess of DDB, Rosemarie Ryan of JWT, Brendan Ryan of FCB, Karen Francis of Publicis & Hal Riney and Rich Stoddart of Leo Burnett. The main question was, how important is creativity today? They all agreed—surprise!—that it is very, very important.
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