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Newark Finally Gets a Worthy Celebration in This Lovely, Multifaceted Tourism Film

Palette Group takes viewers on a whirlwind tour of the city's rich legacy and resilient culture

A woman in a brown hair wrap stands under a white blooming tree and reaches out to touch its flowers — The longform tourism spot shows Newark from a wide range of angles.Greater Newark Convention & Visitors Bureau

By David Griner

November 5, 2021

For many Americans who’ve spent time on the Eastern Seaboard, Newark, N.J., is often seen as little more than an option on the drop-down list of airport possibilities for visiting New York City.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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