New Starbucks in Denver Looks Nothing Like a Starbucks

Coffee chain experiments with tiny storefronts

Starbucks is testing out some tiny, LEED-certified drive-through/walk-up shops without the coziness their normal storefronts offer. The coffee juggernaut is trying to fend off diminishing returns from its larger-scale coffeehouses and expand its services to neighborhoods that aren't big (or rich) enough to support a traditional Starbucks. I wonder if this project, still somewhat in the testing phase, will disappear like the unbranded shops Starbucks tried a few years back, which were a response to customers getting tired of the brand's ubiquity.

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