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Today, the Epilepsy Foundation introduces its first ad campaign ever, challenging the United States to recognize the brain not only as the source of seizures but also as a source of the solution to the disease.
The campaign, using “Let’s use our brains to end epilepsy” as the tagline, will feature out-of-home and digital ads, public service spots, social media and influencer initiatives, and a new campaign-centric website, endepilepsy.org. The creative is by New York marketing agency CSM Lead Dog.
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