Netflix's Daredevil Characters Physically Damage Each Other's Billboards in Hashtag Fight

DDB Canada's installation in Toronto

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Duelling billboards are a time-honored advertising tradition, going back to Newcastle/Stella Artois and Audi/BMW. Now, Netflix introduces a novel twist on the genre—billboards on which characters from a show battle each other.

DDB Vancouver created the new installation in Toronto's Dundas Square for Season 2 of Netflix's original series Daredevil. Three billboards feature the three main characters—Daredevil, Punisher and Elektra.

Pedestrians are encouraged to "join the fight" by using #Daredevil, #Punisher or #Elektra to support one of the characters.

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