Netflix’s Daredevil Characters Physically Damage Each Other’s Billboards in Hashtag Fight

DDB Canada's installation in Toronto

Duelling billboards are a time-honored advertising tradition, going back to Newcastle/Stella Artois and Audi/BMW. Now, Netflix introduces a novel twist on the genre—billboards on which characters from a show battle each other.

@nudd Tim Nudd is a former creative editor of Adweek.