AdFreak

Netflix’s Daredevil Characters Physically Damage Each Other’s Billboards in Hashtag Fight

DDB Canada's installation in Toronto

By Tim Nudd

March 24, 2016

Duelling billboards are a time-honored advertising tradition, going back to Newcastle/Stella Artois and Audi/BMW. Now, Netflix introduces a novel twist on the genre—billboards on which characters from a show battle each other.

Tim Nudd
@nudd Tim Nudd is a former creative editor of Adweek.
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