Netflix Just Invented Socks That Pause Your Show If You Fall Asleep

Brand's latest foray into maker culture

Come learn from the good, bad and ugly examples of what works, what doesn’t, and what you need to know now about the new era of social media at Social Media Week, April 9-11 in NYC. Register now to save 20% on your pass.

Netflix may have revolutionized how we watch TV, but it's not stopping there.

Working again with Pittsburgh-based agency Deeplocal, the streaming company just released another do-it-yourself invention. This time, it's a pair of socks that detect when you've fallen asleep and pause your program so you don't miss out. 



How do they work? Allow Netflix to explain: 

We've based our sleep detection system on a popular method called actigraphy. An accelerometer detects when you've stopped moving for a prolonged period of time and triggers a signal to your TV that pauses Netflix.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in